William Hill Sportsbook Expands Operations in Las Vegas
William Hill has been able to quickly establish itself as one of the premier sportsbooks in the US sports betting industry. Originally based in the UK, the company’s first expansion into the US market was in Nevada. It created a presence in the Bahamas and more recently in New Jersey and West Virginia as its newest sports betting markets. Business has grown rapidly in all these markets with more than 115 locations in Nevada alone. This has made William Hill the sports betting leader in the US.
A recent post on the Las Vegas Sun’s website detailed the company’s latest business venture. Pending regulatory approval, it will take over the sportsbook operations at M Resort this May. Casino owner Penn National Gaming made the announcement earlier this week. Located in Henderson, M Resort is looking to expand its presence in the highly competitive sports betting arena. Partnering with such a high-profile partner as William Hill is a major step towards accomplishing that goal.
When Will William Hill Sportsbook Expand Their Operations To Las Vegas?
This move will replace Las Vegas-based CG Technology as the previous operator of the casino’s sportsbook. This company also runs the books at the Venetian, Palazzo, Cosmopolitan, Tropicana, Hard Rock, Silverton and the Palms. A spokesman for CG Technology pointed out that the company could not agree on a new lease arrangement with Penn National. The current lease expires in April.
Ameet Patel is the senior vice president of regional operations for Penn National. He was quoted as saying: “We have an active sportsbook at M Resorts, and we think our guests will benefit greatly from William Hill’s expertise.”
Indeed, Parikshat Khanna is the CEO of CG Technology. Furthermore, he says. “We want everyone to know that we’re still going to operate the book through April 30. Also, this includes the peak March Madness period. With our lease ending, we mutually agree to not renew it. Moreover, we want to thank M Resort’s management team. Additionally, we thank their employees for their support during our partnership.”
Most of William Hill’s expansion in Nevada has been online through its www.williamhill.us site. The site offers a zip code search to bettors find the nearest sportsbook or betting kiosk. It also offers How to Bet guides for a wide array of sports. At the top of the list is football followed by basketball, baseball, hockey, horse racing, and soccer. It also offers guides for sports betting terminology, lines, odds and anything else related to betting on sports.
William Hill Sportsbook Offers A Mobile Sports Betting App
One of the company’s most popular innovations is a betting app for LIVE InPlay wagering. This allows sports bettors to wager on all the major sports as the games are taking place. You can continually bet adjusting sides, totals and money lines throughout the course of play. InPlay wagering is available at William Hill locations in Nevada. It is also offered through the William Hill Mobile Sports app to allows bets to be conveniently places at any time.
The company was founded back in 1934. It is registered on the London Stock Exchange and current revenues top $2.1 billion annually. It established William Hill US in 2012.