TruNarrative and Playtech Unite to Improve Safe Gambling Practices

TruNarrative and Playtech Unite to Improve Safe Gambling Practices

As a risk and compliance specialist in the gaming industry, TruNarrative is always looking for better overall processes. This idea especially pertains to safer gaming solutions. The company recently announced a special partnership to advance the cause.
The combination of a gambling technology giant and a risk and compliance specialist has win-win written all over it. Playtech will join forces with TruNarrative to deliver a global compliance platform to the gaming industry.

How Will TruNarrative and Playtech Improve Safe Gambling Practices?

This is big news during an unprecedented era of global expansion throughout the gaming industry. As stated in the company release: “The partnership is formed in the context of increasing regulatory requirements. And challenges faced by the industry to build cost-effective compliance capabilities.” Solutions need to be adaptable to these changing regulations. They also need to assess all inherent risks across a variety of jurisdictions.

Playtech’s customer base will benefit from a single platform. This effort can manage risk in the form of:

  1. Age & Identity
  2. Document Validation
  3. Safer Gambling Services
  4. PEP & Sanctions Screening
  5. Ongoing Monitoring

That is quite the undertaking given the complexities with each of these six sub categories. Casino operators will benefit from this joint effort in ways that will improve the entire gaming industry.

By using Playtech’s IMS platform, they can also employ the TruNarrative solution. This is made up of direct integration and multi-brand risk management strategies. All of this can now be built from one single platform.

Ian Ince is the Head of Regulatory Affairs and Compliance for Playtech. His direct thoughts on this platform were: “The increasingly complex regulatory framework is the single biggest challenge facing gambling businesses operating in regulated markets. This partnership will help operators answer this challenge.”

As the VP of Product Strategy for Playtech, Anthony Evans also weighed in on the matter. He stated:

“In linking Playtech’s core gaming products and its BetBuddy safer gambling analytics software with TruNarrative’s compliance platform, we are enabling operators to access a unique safer gambling solution.” Adam Doyle is the Head of Gaming at TruNarrative. He added to following observation in his comments:

“We are excited to be working with Playtech. And we are looking forward to delivering truly innovative customer onboarding, safer gambling and risk management solutions to its partners.” Playtech was founded in 1999 and the company is premium listed on the London Stock Exchange. Over the years, the company as grown to become a technology leader. This covers both the real money gambling industry and financial trading services.

Its goal is to partner with as well as invest in leading brands in regulated gaming markets. The company provides its technology on a B2B basis to the leading retailers in the industry. Headquartered in the Isle of Man, Playtech employs 5,900 highly talented people in 18 different countries.

TruNarrative has a simple company mission: making safe commerce simpler. With offices in London, New York, Hong Kong, Beijing and Singapore, its has turned into a global force in this arena of business solutions.

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TruNarrative and Playtech Unite to Improve Safe Gambling Practices
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