Two Online Gaming Giants Join Forces in UK Expansion
NetEnt has grown to become one of the biggest players in the online gaming industry and more particularly in the realm of online casino gambling. William Hill has been a driving force in the online sports betting and casino gambling industry as first a pioneer and now as a true innovator across a wide spectrum of global markets. You can only imagine what these two companies can accomplish working together in the rapidly expanding realm of real money online gambling.
It was announced that these two gaming powers have entered into an agreement to provide a wide selection of NetEnt’s Live Casino as part of its ongoing expansion plans in the UK market.
Net Entertainment & William Hill Join Forces In UK Expansion
NetEnt announced that it is increasing its footprint in the UK online gaming industry by delivering its network tables to William Hill. This includes its two most popular offerings for video poker, Roulette and blackjack. The UK is a high-priority market for NetEnt and it is looking to capitalize on the fact that William Hill has been able to position itself as one of the biggest live casino operators in the world.
The technical integration necessary for this expansion has already been completed to allow the games to go live for current William Hill players. NetEnt’s Live Casino network table offerings is all about enhancing the ‘player experience’. With an iterative product development process combined with a comprehensive system for obtaining and measuring player feedback, the company can track its progress in making sure that the experience does meet players’ expectations.
Net Ent Dives Into NetEnt Live Casino Network
NetEnt is driving this growth by also remaining focused on offering some sophisticated marketing tools for its operators through the use of custom-tailored campaigns that address the areas of player acquisition and more importantly player retention.
Henrik Fagerlund is the MD for NetEnt Malta Ltd. and he was quoted in the company release as follows, “I am proud that William Hill has selected NetEnt for the delivery of Live Casino network tables. Having our games with one of the biggest live casino operators in the world is a great recognition of our Live Casino product. I’m certain that William Hill players are going to enjoy our games and the new features it brings.”
As far as William Hill’s take on this new venture in the UK, Head of Live Casino at the company Barry Lennon added, “William Hill has a strong legacy in offering live casino and we want to provide our players with the best games on the market. NetEnt has an innovative approach to live casino games and we are happy that we now will be able to provide those games to our players.”
As a leading provider of premium gaming solutions to the world’s biggest and most successful online casino operators, NetEnt remains driven to deliver a wide array of thrilling and exciting games that are powered by a cutting-edge mobile platform. The company prides itself in developing flexible digital casino solutions to online operators in an ever-expanding marketplace.
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NetEnt signs Live Casino agreement with William Hill netent.com
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