San Manuel Strikes a Las Vegas Stadium Partnership Deal
The NFL’s Raiders are officially coming to Las Vegas for the 2020 season. As the town continues to put the finishing touches on the brand new Allegiant Stadium, excitement for the move continues to build. The actual team is doing better than expected this season. This has increased the excitement as Las Vegas looks forward to become the latest market with a NFL franchise.
Sam Manuel Is On Board For Las Vegas Stadium Deal
Also on board as a principal stadium sponsor is San Manual Band of Mission Indians. Details of the actual sponsorship deal have not yet been announced. However, this will be the second significant partner along with Allegiant’s naming rights.
The federally-recognized tribe is represented by Chairwoman Lynn Valbuena and Chief Executive Officer Loren Gill. The Raiders’ construction subsidiary, Las Vegas Stadium Co. is building the new complex at a total cost of $1.97 billion. The venue is located on Interstate 15 and Russell Road.
The official San Manuel announcement came on Monday, Oct. 14. There was a gathering of more than 50 people at the Raiders Preview Center in Town Square. Raiders’ President Marc Badain presided over the proceedings. The Las Vegas Review-Journal quoted him as saying:
“We’ve talked often about how this project is going to be transformative. Transformative for the city, transformative to this region, transformative to the Raiders. And transformative for those that chose to be part of this project and part of this building.”
Mr. Badain went on to add:
“We’ve had a long history, we’ve been in multiple markets as everyone knows. We like to say that it’s all a part of our DNA. Our history in Los Angeles was a very significant one, a very successful one and we maintain a very strong base in the Southern California area. So much so that a significant portion of our PSL (Public Seat License) holders are coming from that region. It’s a great tie-in and a great brand. San Manuel does wonderful things in that community.”
The San Manuel Casino is located 60 miles east of Los Angeles. A current renovation project at the site is adding a 17-story hotel with 450 rooms. The cost of the hotel is estimated to be $550 million and it is expected to open next summer. There will also be a 3,000-seat entertainment venue along with state-of-the-art retail spaces and a spa.
Part of the sponsor package with the new stadium is expected to include signage along with a luxury box. San Manuel Chairwomen Lynn Valbuena added:
“We look forward to giving our guests more access to thrilling sports and entertainment through this new partnership with Allegiant Stadium and the Raiders.”
Allegiant Travel Co. secured the stadium naming rights in early August of this year as part of a 30 year deal. Allegiant Stadium will also be home for the UNLV Rebels’ football team. It will also serve as the sight for the Las Vegas Bowl and the Pac-12 Championship Game. To date, 95 percent of the available PSL’s have been sold. The team hopes to have the remaining 3,000 seats sold by the end of the year.
