Things are Looking Up for Malta iGaming Operator
Gaming Innovation Group was founded in 2012 with the goal “To open up iGaming and make it fair and fun for all”. More commonly referred to as GiG Games, this St. George’s Bay, Malta gaming company has strived to connect operators, suppliers and end users in one cohesive ecosystem that creates the best iGaming experiences on a global scale.
Also included in a recent post on the GiG Games website is the announcement of a signed agreement with mobile casino games aggregator Join Games. This company’s primary role in this arrangement is to act as a reseller for GiG Games in gaming markets in Italy and Latin America with growth into other markets further down the road. The timing for this initial expansion plan calls for the first game to be released in the first quarter of 2019.
Benefits Of Partnership Between GiG Gaming and Join Games
The reason that GiG Games chose Join Games as a business partner is the latter’s strong presence as an aggregator in those designated markets. Current Join Games clients in Italy and Latin America include Microgame, Scommesseitalia and Pixelo in the Italian market and Wplay and Mijugada in Latin America. The release mentions that Columbia was the initial market in Latin America to be regulated with Join Games now covering 95 percent of the country.
Join Games CEO Speaks About Strategic Partnership
Join Games CEO Magnus Kolaas stated, “Join Games is proud to be the first external partner for GiG Games. It clearly shows our strategy to work in close partnership with all of our operators is the right way to go.”
“We’re very excited to add GiG Games to our portfolio of game
Luigi Spina is the Managing Director at Join Games Malta Ltd and he added the comment, “We’re very excited to add GiG Games to our portfolio of games. There are not many game providers in the market which have the ability to enter the regulated markets both in Italy and in Columbia at the same time. From trying their games which are in development, I’m certain that local players will love their games.”
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Platform For Casino Games Includes Slot Machines And Video Poker
Join Games Sweden AB was founded in 2014 as a premier software casino provider. The company’s specialty is providing operators with a platform for casino games like online slot machineas well as video poker. Its mission is “to spread joy and entertain everyone” through the company’s wide selection of online games. The main focus of this mission is innovative excellence and it has been demonstrated with various awards from SIGMA and ICE for user experience solutions.
The Managing Director for Gig Games is Mathias Larsson and he was quoted in the release as stating, “We are happy to announce our first signing with an external partner at such an early stage with GiG Games. This clearly shows the strength of Gig Games as a part of the Gig ecosystem.”
Larsson went on to add, “Gig Games’ sales strategy is to work with aggregators (resellers) in markets where Gig don’t have a direct presence. Join Games is the perfect partner for us in Italy and Latin America due to their close connections with operators.”
• Source:
GiG Games signs its first contract with external games aggregator, Gig.com, Nov 5, 2018.
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