Fast Track CRM Inks Deal With Parimatch Africa
The online gambling industry continues to grow globally. Some countries and states focus on different types of wagering. For example, some companies focus on land casinos with hotels and a Racetrack. Others have gotten into the online casino business. Recently, in The United States Of America and Africa, a lot of big corporations have invested in the Sports betting industry. In this article, we are going to discuss how Parimatch Africa just signed a deal with FAST TRACK CRM with a focus on sports wagering.
In a recent press release from The Lyceum PR Team, Parimatch Africa announces its new deal. If you are not familiar with Parimatch Africa, they are one of the top-rated Africa-facing sports betting operators. Recently, they announced that they have decided to switch to FAST TRACK CRM . As a result, they will be giving their customers real-time player engagement with their new platform.
With this new partnership, Parimatch Africa can continue to dominate the sports betting business in Africa. Furthermore, they have a decent-sized presence in Tanzania. Now, they are looking to expand to other countries on the African Continent. Their goal is to use Fast Track’s software to grow a larger market share of this emerging market. They can offer their customers a specialized CRM tool.
Fast Track CRM is one of the leading CRM platforms in the online gambling industry, globally. Ultimately, they build their software with a focus on the IGaming industry. They offer tons of player engagement data, which allows more operators to place bets in real-time.
In the recent press release from The Lyceum PR Team, Lasha Gogiberidze, who is the CEO of Parimatch Africa makes a few statement. First of all, she says “We have big plans over the next few months. With Africa being the fastest-growing region for sports betting, now is our moment to bring something new and exciting to this market.
Shortly after that, she goes onto to say “As part of our expansion plans, we know that we have to be able to engage with players in a way that others are not currently achieving in Africa, and FAST TRACK CRM is the tool we need to be able to do this.”