eSports Betting News | The Rivalry That Takes Place In eSports Betting
As we were witnessing the eSports boom during the last decade, one aspect of the landscape that usually accompanies competitive events was noticeably missing – a comprehensive and in-depth betting platform. Steven Salz and his associates noticed this market deficiency and saw the opportunity to get in the esports game at its early stages. A couple of years late, they are running the Rivalry, one of the leading eSports providers.
The idea of the Rivalry was conceived in 2015, as Salz and two other co-founders, Ryan White and Kevin Wimer, looked for a way to get their piece of the eSports pie. They set three criteria for their future venture; independence of intellectual property, third-party API, and specific game titles, all of which they found in eSports betting. At the time the industry was littered with shady and unreliable bookmakers while the large betting behemoths at US Bookmakers failed to timely recognize the potential and lacked the understanding of the customer base.
What Rivalry Takes Place In eSports Betting?
The knowledge of what makes eSports fans specific and different from the traditional sports aficionados helped Rivalry stand out among the competition and quickly make the name for itself. From the moment you enter the Rivalry website, you know you’re at the place who cares for their customers and understands the specifics of the gaming community.
Steven Salz, now at the CEO position, has spoken about how the Rivalry puts emphasis not only on the quality of their product but also on creating a community where all of the eSports bettors will feel right at home. They strive to make gambling a social and entertainment event and add a fun element to betting. In fact, the platform draws many of its employees, be it social media handlers, content creators, or customer support operators, from that very community.
Wagering Money On eSports Events
Another part of the platform that shows how much the company cares is the Rivalry Academy, a portal that educates potential bettors on all aspects of gambling. The people at Rivalry understand that a good portion of their users is new to the world of betting and look to create an environment where all of them will feel safe and well-prepared to wager their money on the eSports events.
The structure of the esports betting community differs greatly from what we are used to seeing when it comes to traditional sports betting. The average eSports bettor is young, in touch with modern technology, and has high expectations when it comes to user experience. There are fewer high-rollers investing significant amounts of money on a single bet.
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Instead, the eSports bookmakers deal with a larger number of small incremental wagers
In line with that, the Rivalry provides betting on the increasingly impressive number of eSports tournaments and offers a chance to bet on a number of in-game events like League Of Legends, such as map winners or which player will be the first to execute the opponent.
Lately, the Rivalry has been looking to expand beyond just betting on the eSports events. Next month they will be adding their own casino game, Rushlane, to the offer. The game is completely developed in-house and Salz describes it as a combination of Mario Cart and Tower Defense. The vision Salz and others have for the Rivalry keeps growing and in the next year, they will look to further develop the brand, expand the product, and reach new markets.
• Source: Rivalry: A fresh perspective on esports betting From Esportsinsider.com On October 15, 2020.