BtoBet Enters a Cross-Channel Partnership in Nigeria
The online gaming industry continues to expand on a global basis. More and more regulated gambling markets are dotting the landscape to drive this trend. This has led to numerous partnerships between various facets of the gaming industry. Collaborations, partnerships and working agreements at every level are commonplace these days.
Learn About The Types Of Platform BTOBET Offers
BtoBet offers gaming platforms, games services and sports services as part of its product portfolio. The company provides numerous gaming solutions in the European, Latin America and African gaming market. A recent announcement on the company website, detail a new strategic partnership in the Nigerian gaming market.
Through STM Gaming as its Certified Partner for Africa, BtoBet will partner with Nigerian operator RedsonBet. This is a cross-channel endeavor designed to expand the retail network. RedsonBet will also use BtoBet’s technology to power its online and mobile channels. As part of the plan, the number of retail shops is expected to climb to 100 in the coming weeks.
The main focus behind RedsonBet’s efforts is an enhanced user experience.
It will be able to deliver a diverse portfolio of offerings that includes:
- Local and International Sports Betting
- Live Sporting Events
- Online and Live Casino
- Progressive Jackpots
- Added Special Bets and Virtuals
Alessandro Pizzolotto is the CEO of STM Gaming. His thoughts on this cross-channel partnership were:
“Undoubtedly the WLP Program has proved to be a perfect solution for Africa. Not only does it bring a simplified approach for licensees to enter the local iGaming industry, but the provision of advanced technology tailored to the local technological requirements. And the operational support that we provide to our partners are key elements to this success.”
About Their White Label Partnership Program
Adding her thoughts as BtoBet’s Chief Marketing Officer in reference to the White Label Partnership Program in Africa, Sabrina Solda stated:
“When we embarked on the WLP Program we had in mind coupling localization with deep local knowledge. You can never truly understand the dynamics of the local industries if you are not physically present in the region. This has been the Program’s major strength. With us not being only considered as just technological providers, but a source of information and knowledge. That is a great asset particularly in a market based on a set of unique circumstances from an infrastructural and regulatory aspect.”
She also added that through this approach her company and BtoBet’s Certified Partners are simplifying the process. This also helps to simplify any problematics with that process. It will be able to provide operators with not only adaptable technology, but industry expertise. This is vital to this partnership’s mutual success.
BtoBet’s primary role in this arrangement is as a White Label Certified Partner. STM Gaming acts as the company’s lead in the Nigerian market and RedsonBet is driving the retail applications.
These are the types of strategic partnerships that have driven BtoBet’s past success as a gaming solutions provider. This company can also be described as a true pioneer in the sports betting and online casino industry. Along with technology solutions, it also provides management services to its partners.
